Marketing Strategy: Planning and Implementation (Irwin Series in Marketing, 2nd ed)

Marketing Strategy: Planning and Implementation (Irwin Series in Marketing, 2nd ed)

Ratings : 4/5 from 1004 reviews
Publisher : Richard D Irwin
ISBN : 0256136920
Release Date :

Examined by :

Apr, 23 2018

Product Description

This text focuses on product-market entry-level strategy, examining the content of specific strategies appropriate for difference market and competitive situations, as well as the organizational and managerial issues involved in implementing those strategies. Real-wprld examples are used to illustrate concepts and procedures and demonstrate their practical significance. The text comes bound with GAMR, a Global Allocation Marketing Resources simulation. This edition includes a chapter on international issues.